As the President and CEO, Ms. Crawford is responsible for helping to forge the Company’s strategy and providing leadership to all operational units to achieve growth, profitability, and other key business objectives. Under Ms. Crawford’s leadership, and in partnership with the members of her leadership team, Schoolwires has been recognized by Inc. Magazine as one of the fastest-growing privately held companies in the U.S. for eight consecutive years. She represents the Company with clients, employees, and business partners in the U.S. and China. Ms. Crawford also assists the Chairman with strategic relationship development and exit planning and serves as a member of the Company’s Board of Directors.
Upon joining Schoolwires in 2006 as the Chief Operating Officer, Ms. Crawford expanded the Company’s senior management team and immediately implemented new strategies and tactics to achieve operational excellence. Ms. Crawford fostered a data-driven, success-oriented, and accountability-based environment to accommodate and support the Company’s rapid growth objectives. Ms. Crawford participated in securing expansion capital in 2008. In 2009, she spearheaded efforts to expand internationally in China with an initial focus on augmenting U.S. development efforts. In 2013, she expanded operations to include sales and marketing and thus established Schoolwires China as a wholly foreign owned enterprise.
Ms. Crawford joined Schoolwires with over 30 years of experience in education/education technology. Prior to joining Schoolwires, Ms. Crawford was the President/COO of a Philadelphia-based education technology start-up serving higher education. Prior to that, Ms. Crawford held senior management and executive level positions at Sungard Higher Education (formerly SCT) in marketing, product management, product development, program management, product innovation, business development/strategic alliances, and consulting services. She also actively participated in SCT’s mergers & acquisitions efforts. Ms. Crawford served as a non-voting member on two Boards in the education technology industry.
Ms. Crawford graduated with honors from Central Michigan University in both her Bachelor’s and Master’s degree programs. Ms. Crawford is married with two children.