Integrated CRM sends Schoolwires to the head of the class
Leading provider of technologies for K-12 education boosts sales productivity with Dell Integrated CRM.
- Schoolwires, Inc. provides a suite of technology products and related services to more than 1,300 educational entities, including K-12 school districts and schools in the United States and China. Its solutions include an integrated website and content management system, a safe social learning and networking system, and an enterprise technology platform, designed to engage K-12 communities in support of district and student success. The company currently serves an estimated 10 million users. Incumbent on-premise CRM solution for sales team was highly customized, resulting in poor performance, limited flexibility, and challenges with cross-application integration
- Needed to implement a CRM solution that was easy to use and served as a sales productivity tool rather than a “sales accounting” system
- Wanted more sales intelligence from its CRM solution to grow the company in a maturing industry
- Schoolwires’ service team felt strongly that they needed to stay on Microsoft Dynamics CRM, as their technical processes were well supported by the solution.
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