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About us

We’ve been building and hosting K-12 school websites for more than 10 years, and our content management system, mobile solutions, and services are designed with K-12 needs in mind. That’s because we believe technology should be about the people who use it. So everyone in your K-12 community—teachers, staff, parents and students—can stay connected, share information, and keep up with what’s happening in your district. Whenever they want. Wherever they are.

Contact us

Our Company

Schoolwires is dedicated to K-12 education, and to the people who are part of every local school community—students, families, teachers, administrators, and supporters of education. From the beginning, we’ve believed that a successful school district is a product of total community involvement. That’s why our mobile and Web-based solutions are expressly designed to help you connect with the information, services and people you need to achieve your district goals. For more than 10 years, our intuitive technologies have been helping administrators, educators, students and parents, communicate and collaborate like never before—to come together around success. Today, nearly 1,700 districts and more than 11 million users in the U.S. and China rely on our content management system, mobile solutions and safe collaborative learning community to drive engagement in the classroom, locally and across the globe. We’re proud to be a part of that. And we remain committed to helping K-12 communities extend their local reach and transcend the boundaries of their districts so that individuals everywhere can achieve their full potential.

  • codie award
    Centricity2 has been selected as a 2014 CODiE™ award finalist in the Best Cross-Curricular Solution category.
  • Inc. 5000
    Schoolwires has been named on the Inc. 5000 list of America’s fastest growing, privately held companies for eight consecutive years.
  • codie award
    Schoolwires receives 2014 CERA award for Accessibility – “Hosting with confidence & demolishing downtime”

Mission and Values

Mission

Schoolwires connects K-12 communities to advance student, teacher and district success and help individuals realize their full potential.

Core Values

  • Integrity - We are committed to a corporate culture rooted in shared success, honesty and respect. We actively cultivate strong and healthy relationships with our peers and with all key stakeholder groups by communicating clearly and proactively, meeting our commitments, and striving to achieve what we set out to do.
  • Leadership - We meet the needs of district decision makers, teachers, parents, students and all members of the extended school community, to achieve our goal and increase our value to customers, team members and stockholders.
  • Innovation - We work hard to provide the most user-centric solutions in the market—then work even harder to make them better. We leverage our experience and vision, and our customers' insights, to anticipate the needs of users and meet them in the best way possible.
  • Commitment - We never compromise when meeting the needs of our customers. When we make a promise, we keep it. We listen, we learn, and we design solutions that achieve their intended goals.

Management team

Our management team is a diverse group of accomplished professionals dedicated to K-12 education and to helping individuals realize their full potential.

  • Christiane Crawford

    President and CEO

    As the President and CEO, Ms. Crawford is responsible for helping to forge the Company’s strategy and providing leadership to all operational units to achieve growth, profitability, and other key business objectives. Under Ms. Crawford’s leadership, and in partnership with the members of her leadership team, Schoolwires has been recognized by Inc. Magazine as one of the fastest-growing privately held companies in the U.S. for eight consecutive years. She represents the Company with clients, employees, and business partners in the U.S. and China. Ms. Crawford also assists the Chairman with strategic relationship development and exit planning and serves as a member of the Company’s Board of Directors.

    Upon joining Schoolwires in 2006 as the Chief Operating Officer, Ms. Crawford expanded the Company’s senior management team and immediately implemented new strategies and tactics to achieve operational excellence. Ms. Crawford fostered a data-driven, success-oriented, and accountability-based environment to accommodate and support the Company’s rapid growth objectives. Ms. Crawford participated in securing expansion capital in 2008. In 2009, she spearheaded efforts to expand internationally in China with an initial focus on augmenting U.S. development efforts. In 2013, she expanded operations to include sales and marketing and thus established Schoolwires China as a wholly foreign owned enterprise.

    Ms. Crawford joined Schoolwires with over 30 years of experience in education/education technology. Prior to joining Schoolwires, Ms. Crawford was the President/COO of a Philadelphia-based education technology start-up serving higher education. Prior to that, Ms. Crawford held senior management and executive level positions at Sungard Higher Education (formerly SCT) in marketing, product management, product development, program management, product innovation, business development/strategic alliances, and consulting services. She also actively participated in SCT’s mergers & acquisitions efforts. Ms. Crawford served as a non-voting member on two Boards in the education technology industry.

    Ms. Crawford graduated with honors from Central Michigan University in both her Bachelor’s and Master’s degree programs. Ms. Crawford is married with two children.

  • Don Eisele

    Chief Financial Officer

    Mr. Eisele brings over 30 years of financial management to Schoolwires. Prior to joining Schoolwires as CFO, Mr. Eisele served as the VP of Finance for SCT Global Education Solutions, where he managed the finance, accounting, HR, and administrative functions. In that role, he helped the organization grow its education and software business unit from $75MM in 1996 to $269MM in 2003.

  • Jason Coudriet

    Vice President of Product Design & Innovation

    Mr. Coudriet has over 13 years of experience in Web design, Web development and software engineering. He has designed and developed Internet/Intranet/Extranet projects for major corporations such as International Paper, The American Philatelic Society, Kobold Industries, Clear Channel Communications, American Bankers Association, and The Pennsylvania State University. Mr. Coudriet also designed and managed one of the U.S. Air Force's first Intranets.

  • Steve DiStasio

    Vice President of Product Strategy

    Mr. DiStasio has nearly 20 years of experience in delivering technology solutions. A veteran of the Seattle software scene, he served as a product management leader at companies including Microsoft, the research division of ProQuest and DreamBox Learning. He has spent most of his career delivering online applications and platforms for the education market developing a deep expertise in software product management and marketing, business development, and competitive strategy. Mr. DiStasio attended Texas State University and holds Executive Leadership credentials from the University of Washington's Foster School of Business.

  • Steve Kipp

    Senior Director of Human Resources

    Mr. Kipp has more than 20 years of HR experience. He brings to Schoolwires a strong vision for a services-oriented HR organization and great enthusiasm for new programs to enhance the company culture. Mr. Kipp has experience in a number of HR leadership roles, including Senior HR Business Partner for the Life Sciences Business Unit of First Consulting Group, a software and IT consulting firm; Director of US Human Resources for Teleglobe International, a telecommunications firm; and Vice President of HR for Cadient Group, an e-marketing firm serving the pharmaceutical industry. Mr. Kipp has a Bachelor’s degree in Business Administration/Finance from Penn State.

  • Judith Luzeski

    Vice President of Client Services

    Ms. Luzeski is an innovative, results-oriented business leader with more than 25 years of experience in bringing new technology products and services to market. As Senior Director of our Program Management Office, she led a cross-functional team of executives and senior managers in the planning, rollout, migration and adoption of Centricity2. Ms. Luzeski has held a number of technology leadership roles where she has been responsible for services strategy, development and delivery, and client relationship management. Prior to joining Schoolwires, Ms. Luzeski worked at SunGard Higher Education, CoreTech Consulting Group, and Unisys Corporation. She holds a Masters degree in Computer Science from Villanova University, and is certified in PMI Professional Project Management and Scrum Management.

  • Dr. Peggi Munkittrick

    Sr. Director of Partnership Development and E-rate Compliance Officer

    Dr. Munkittrick has 24 years of experience in K-12 and higher education specializing in curriculum development, performance assessment, instructional support, classroom management, and the use of educational technology to support teaching and learning. She also has 8 years of successful management experience in identifying and launching Web-based technology solutions and partnerships for two previous software companies. Dr. Munkittrick holds 4 degrees in Education: B.S., M.Ed., M.S., Ed.D.

  • Marc Rubner

    Vice President of Marketing

    Marc Rubner is an award-winning marketing leader who brings more than 20 years of strategic product marketing experience to Schoolwires. Mr. Rubner developed and executed the go-to-market strategies for numerous product launches at global organizations including American Express, Blackboard, Maximus and LiveText. Mr. Rubner holds several U.S. patents for product innovation. He earned a Master of Arts degree in Communications from the University of Pennsylvania and a Bachelor of Arts degree in Political Science from Brooklyn College.

  • Rick Stivers

    Vice President of Platform Delivery

    Rick Stivers brings over 15 years experience in Web development, software engineering, hosting operations, and IT services. Mr. Stivers held management positions with Schoolwires include Director of Hosting and IT Services, Sr Director of US Engineering & Hosting Operations. He holds a Bachelor’s degree in Management Information Systems from Indiana University of Pennsylvania, and the following certifications: Microsoft Certified System Administrator, IBM Certified Developer.

  • Cindy Yates

    Vice President of Sales

    Ms. Yates has more than 20 years of progressive leadership experience in sales and business development in the educational technology, e-learning and publishing markets. Prior to joining Schoolwires, Ms. Yates was employed at Kaltura, Inc., a media management software company providing innovative solutions to education markets. In her role as Worldwide Managing Director of the Education division, she managed the sales force and led all major global partner and reseller engagements, achieving a 75% increase in new accounts and adding more than three million new users. Ms. Yates has a Bachelor's degree in Business with a minor in Economics from University of North Carolina at Greensboro, and holds Executive Leadership credentials from Georgetown University.

  • Dr. Lin Zhou

    President, Schoolwires China

    Dr. Zhou brings more than a decade of experience in software development, international team management, strategic planning and business analysis. In 2012, Schoolwires officially formed a “wholly-owned foreign enterprise” (or WFOE) in China, located in Beijing. Dr. Zhou leads this expansion opportunity and the China product development, sales and marketing teams. Prior to joining Schoolwires, Dr. Zhou served in various senior management positions, including VP of Development, Chief Technology Officer, Chief Cryptographer and Director of IT for Ensuredmail Corporation. Dr. Zhou graduated from the Wharton School of Business with a Master of Technology Management and received his Ph.D. and Master's Degree in Computer Science from the University of Delaware.

Board of Directors

Our board members guide Schoolwires in delivering strategic solutions that result in stronger, more deeply connected K-12 school communities, more effective schools and greater student success.

  • Edward S. Marflak

    Chairman & Founder

    Mr. Marflak founded Schoolwires in 2000 to help school districts build stronger school communities, more effective schools and more successful students. The Company has been recognized by Inc. Magazine as one of the fastest-growing private education companies in America for eight years running. Currently, Schoolwires serves more than 1,700 school districts and education entities, 13,000 schools and 11 million individuals in the U.S. and China.

    Today, Mr. Marflak helps chart Company strategy and leads corporate development efforts, strategic relationship development, exit planning and industry-related activities that raise the profile of Schoolwires, accelerate growth and maximize stockholder value.

    Mr. Marflak also leads corporate advocacy efforts and, in this capacity, frequently engages with national leaders to create impact on matters related to education and technology. Moreover, Mr. Marflak makes it a priority to routinely engage with a wide range of educators and innovators who are working to reshape education. By keeping a close pulse on the Ed Tech market and its pioneers, Mr. Marflak is helping the Company to anticipate and harness new ways of thinking which have the capacity to drive innovation and growth.

    In addition to providing advice and counsel to the CEO, Mr. Marflak provides broad, project-based support which helps in the achievement of key business results and contributes to the Company’s ability to capitalize on new expansion opportunities.

    In prior years, Mr. Marflak managed the Company’s start-up activities including the establishment of the Company’s marketing, sales and technology strategies; recruited the Company’s initial core team of senior executives; and organized successful efforts to secure more than $15 million in start-up and expansion capital. Before launching Schoolwires, Mr. Marflak provided leadership in Internet-related projects for Fortune 500 companies, numerous national associations and a Big 10 University.

    Mr. Marflak has served in various advisory roles and is a noted speaker on educational technology. Raised in a family of educators, Mr. Marflak is a graduate of The Pennsylvania State University Smeal College of Business. He is married and has three children.

  • Christiane Crawford

    Director

    As the President and CEO, Ms. Crawford is responsible for helping to forge the Company’s strategy and providing leadership to all operational units to achieve growth, profitability, and other key business objectives. Under Ms. Crawford’s leadership, and in partnership with the members of her leadership team, Schoolwires has been recognized by Inc. Magazine as one of the fastest-growing privately held companies in the U.S. for eight consecutive years. She represents the Company with clients, employees, and business partners in the U.S. and China. Ms. Crawford also assists the Chairman with strategic relationship development and exit planning and serves as a member of the Company’s Board of Directors.

    Upon joining Schoolwires in 2006 as the Chief Operating Officer, Ms. Crawford expanded the Company’s senior management team and immediately implemented new strategies and tactics to achieve operational excellence. Ms. Crawford fostered a data-driven, success-oriented, and accountability-based environment to accommodate and support the Company’s rapid growth objectives. Ms. Crawford participated in securing expansion capital in 2008. In 2009, she spearheaded efforts to expand internationally in China with an initial focus on augmenting U.S. development efforts. In 2013, she expanded operations to include sales and marketing and thus established Schoolwires China as a wholly foreign owned enterprise.

    Ms. Crawford joined Schoolwires with over 30 years of experience in education/education technology. Prior to joining Schoolwires, Ms. Crawford was the President/COO of a Philadelphia-based education technology start-up serving higher education. Prior to that, Ms. Crawford held senior management and executive level positions at Sungard Higher Education (formerly SCT) in marketing, product management, product development, program management, product innovation, business development/strategic alliances, and consulting services. She also actively participated in SCT’s mergers & acquisitions efforts. Ms. Crawford served as a non-voting member on two Boards in the education technology industry.

    Ms. Crawford graduated with honors from Central Michigan University in both her Bachelor’s and Master’s degree programs. Ms. Crawford is married with two children.

  • Eric Filipek

    Director

    Since 2000, Mr. Filipek has led Kennet Partner's investment efforts in vertical software and enterprise SaaS business models. He is a board member of multiple companies including Recommind, Schoolwires, Daptiv and STS and has managed to successfully acquisition Netpro, Consul Risk Management and Aarohi. Before joining Kennet, Mr. Filipek was a Principal in Broadview's New York office, where he worked on approximately 50 Merger & Acquisition transactions involving communications equipment, systems management and enterprise software companies. He has a BS degree from the Wharton School of the University of Pennsylvania.

  • William Fowler

    Director

    Mr. Fowler is a speaker, author and consultant for educational institutions and companies that serve the education market worldwide. He has 20 years of experience in education as an educator, administrator and in leading industry teams in the education sector. As the former Director of Cisco’s Global Education Group, Mr. Fowler developed strategies for higher education, education and commerce industries and educational institutions worldwide. He also acted as Global Ambassador to education and was the Executive Director for Cisco’s largest and most comprehensive education programs. Mr. Fowler holds a Bachelor of Science degree from the University of Arizona and is a Digital Vision Fellow at Stanford University, developing low-cost, low-power education solutions. He also serves on the jury of the Index Design for Life Awards.

  • Gary Zentner

    Director

    Mr. Zentner is a Director of PNC Equity Partners and the former President of PNC Equity Management Corporation. He has served in a number of board-level roles and as an Advisory Director of Pacific Venture Group and U.S. Bancorp Piper Jaffray Healthcare Ventures. He is also a founding member and past director of the Bankers Associate for Corporate Finance and a former Director of the Pittsburgh Chapter of the Association for Corporate Growth. Mr. Zentner currently serves as a Director of Tangent Rail Products and as an Advisor to SVB India Ventures. He represents Schoolwires largest outside investors and has been essential in developing the business and helping to secure important bank financing on attractive terms. Mr. Zentner received his Bachelor’s degree in Business Administration from the University of Wisconsin.

Partners

Schoolwires partners with like-minded companies and organizations to offer products, services and thought leadership that complement our solutions. By doing so, Schoolwires and our partners can provide even greater flexibility and functionality to our customers—increasing community success and student achievement.

Schoolwires PassKey Partner Program

  • Reach more school district leaders
  • Create a better user experience for your customers

Becoming a Schoolwires PassKey Partner increases your visibility among highly selective K-12 district leaders who covet solutions that integrate with Schoolwires Centricity, their website and community management system.

Learn more

  • Association partnerships

    Alaska Association of Secondary School Principals (AASSP)
    Alliance for Excellent Education
    Arkansas Association of Educational Administrators (AAEA)
    California Technology Assistance Program (Region 1) (CTAP)
    Chesapeake Chapter National School Public Relations Association (CHESPRA)
    Computer-Using Educators, Inc. (CUE)
    Consortium for School Networking (CoSN)
    Council of the Greater City Schools (CGCS)
    Flipped Learning Network (FLN)
    Georgia School Public Relations Association (GSPRA)
    Idaho Association of School Administrators (IASA)
    Kentucky Society for Technology in Education (KySTE)
    Lakes Country Service Cooperative (LCSC)
    Maryland Association of Elementary School Principals (MAESP)
    Massachusetts Association for Supervision and Curriculum Development (MASCD)
    Massachusetts Association of School Superintendents (M.A.S.S.)
    Massachusetts Educational Technology Administrators Association (METAA)
    National School Plant Management Association (NSPMA)
    National School Public Relations Association (NSPRA)
    Michigan Collaborative Administrative Solutions for Education (MiCase)
    Minnesota Association of School Administrators (MASA)
    Minnesota River Valley Education District (MRVED)
    Mississippi Association for Middle Level Education (MAMLE)
    Missouri Association of School Business Officials (MoASBO)
    Missouri Council of School Administrators (MCSA)
    Missouri School Public Relations Association (MEASS)
    New England Association of School Superintendents (NEASS)
    New Jersey Association of School Business Officials (NJASBO)
    New Jersey Association for Supervision and Curriculum Development (NJASCD)
    New Jersey Association of School Administrators (NJASA)
    New Jersey Association of Pupil Services Administrators (NJAPSA)
    New York ASCD (NYSASCD)
    North Carolina School Public Relations Association (NCSPRA)
    North Clackamas Education Association (NCEA)
    North Dakota Council of Educational Leaders (NDCEL)
    North Dakota Educators Service Cooperative (NDESC)
    Northern Illinois University Society of Educational Administration (NIU-SEA)
    Northwest Service Cooperative
    Oklahoma Technology Association (OTA)
    Pennsylvania Association Federal Program Coordinators (PAFPC)
    Pennsylvania Association of Educational Office Professionals (PAEOP)
    Pennsylvania Association of School Personnel Administrators (PASPA)
    Pennsylvania PTA
    Pennsylvania School Public Relations Association (PenSPRA)
    School Administrators of Montana (SAM)
    School Administrators of Montana (SCASBO)
    South Carolina National School Public Relations Association (SC/NSPRA)
    Texas Association of School Administrators (TASA)
    Texas K-12 CTO Council
    Tri-Rivers Educational Computer Association (TRECA)
    Vermont Association of Middle Level Educators (VAMLE)
    Vermont Principals' Association (VPA)
  • Educational Service Center Partners

    Access DAS
    Armstrong Educational Services
    Beaver Valley IU 27 (BVIU)
    BLAST IU 17
    Bucks County Intermediate Unit
    Capital Area IU 15 (CAIU)
    Carbon-Lehigh Intermediate Unit #21 (CLIU)
    Central Intermediate Unit #10
    Cheboygan-Otsego-Presque Isle Educational Service District (COP ESD)
    Chester County Intermediate Unit
    Collection of Evidence Project
    College Access Challenge Grant
    Delaware County IU 25
    Eastern Upper Peninsula Intermediate School District (EUPISD)
    Educational Service District 101
    Educational Service District 113
    ESC Region I (Edinburg)
    ESC Region III (Victoria)
    ESC Region XI (Fort Worth)
    ESC Region XV (San Angelo)
    ESC Region XVIII (Midland)
    Freestone Navarro Bi-County Coop
    Gratiot-Isabella RESD (GIRESD)
    Jefferson-Lewis BOCES
    Kalamazoo RESA (KRESA)
    Livingston Educational Service Agency (LESA)
    Marquette-Alger RESA (MARESA)
    Montana North Central Educational Service Region
    Nassau BOCES
    North Central Educational Service District
    Northeastern Intermediate Unit #19
    Northwest Indiana Education Service Center - Region 6 ESC (NWIESC)
    Olympic Educational Service District
    PLC Washington
    Porter County Education Services
    Prickly Pear Cooperative
    Putnam/Northern Westchester BOCES
    Riverview IU 6
    Southeast Service Cooperative (SSC)
    Southwest/West Central Service Cooperative
    St. Lawrence-Lewis BOCES
    Sullivan BOCES
    Ulster BOCES
    Washington State ESDs: Math Counts and Science Matters
    Western New York Regional Information Center (WNYRIC)
    Westmoreland IU 7

    Industry Partnerships

    Central Texas 4C, Inc
    Chicago Urban League
    Discovery Space of Central Pennsylvania
    Manito, Inc.
    New Jersey Center for Teaching and Learning (NJCTL)
    New York State Section VI
    November Learning
    Project Tomorrow
    Uplift Education
    Western Piedmont Education Consortium

Careers at Schoolwires

Our inclusive work environment, core values and high-performing culture allow every Schoolwires employee to personally and collectively contribute to our company’s success. We make professional growth and development opportunities available to every member of our organization.

At Schoolwires, we embrace a culture of openness and creativity, with a free exchange of ideas:

  • We believe that each of us is responsible for creating a great culture that promotes openness, creativity and achievement.
  • We value our differences and embrace the diversity among us, welcoming a free exchange of thoughts and ideas.
  • We ensure every employee open access to all levels of management, and equal opportunities for professional development and career advancement, based on qualifications, performance and alignment with shared values.

Current opportunities

Schoolwires brand assets and identity kit

To protect the integrity of our brand, please download and use the Schoolwires Web identity kit and copy guidelines below. Only use the logos that can be downloaded from this page, and please do not modify or alter logos and logotypes in any way.

Product Logotype Specification Sheets

Please follow the guidelines provided in the Product Logotype Specification Sheets when using product logotype files. Download and read the Product Specification Sheet before you download media files.

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